Plus tips, news & Buffer updates for your social media journey
I'm writing this from my hotel room in Amsterdam, having kicked off my bucket-list European summer. It's off to a bit of a rough start, as I've caught the flu and have been sequestered in my room, but social media has definitely come to the rescue in between hot compresses and re-hydration. A surprise addition to my social stack has been Substack — with the X-like text posts, the chat rooms, and the announcement that they'll be adding video as a post type, I've read more newsletters in the past couple of days than I have in…a while. It's definitely a niche platform, but if you're a ✨reader✨, it could be a great place to check out. That's it from me — have a lovely weekend, and see you next Friday. |
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| Warmly, Tami & the Buffer team |
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🖊️ Deep dive: The fediverse explained, in less than 2 minutes |
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The fediverse, not to be confused with the multiverse (that's Marvel) or the metaverse (let's not go there), is a decentralized network of interconnected social platforms that promises greater privacy, customization, and community engagement. It allows users from different platforms to interact seamlessly, much like how various email providers can communicate with each other. Of course, it's much more nuanced than that, but if you want the Cliff's notes, here's a quick overview of the fediverse. |
The fediverse is growing, with over 11 million users across various platforms, not including Bluesky and Threads. Given the rate of adoption, it seems unlikely that the concept of the fediverse won't take off. And, as is often the case with new social media phenomena, the early bird catches the worm. The best time to join the fediverse is now. |
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🏎️ Marian speeds up her growth with Buffer |
We pride ourselves on being an excellent tool for creators and business owners to grow on social media — and our users are more than happy to back us up. Marian says, "I've saved weeks of time and have increased my engagement at 50%" Want to skyrocket your growth? Get started with Buffer today! |
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👇🏽 The latest from the blog |
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📱Social tip of the week from Mitra, Buffer's Social Media Manager |
"I beg you, don't embarrass me" (TikTok) (Instagram) Sabrina Carpenter is back with another viral hit for the summer. Creators and brands are making fun videos using to the tune of her lyrics, "heartbreak is one thing, my ego's another, I beg you, don't embarrass me…" This trending audio is the perfect way to show moments you have to put yourself out there in your business (while having a little fun with it). This one does contain some explicit lyrics, but you can cut off the audio before it gets to that part at the very end if you don't want to include it! Here's an example from ceramicist @ghostbirdbaby on TikTok, who uses the audio to share that they hope their kiln doesn't embarrass them after they promised some orders would be ready soon. |
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| 🤳 What's happening in social? |
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What would you like to see more (or less) of in the newsletter? Give us all your feedback in this form or let us know on all our social channels @buffer! |
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