If you've ever been stumped for ideas on what to post on TikTok, you're not alone.
Our audience often tells us that ideas are a major barrier to content creation for them.
So, here's what you need to know about TikTok's Creator Search Insights tool and what it can do for your idea generation process.
But first, what is TikTok's Creator Search Insights tool?
The Creator Search Insights tool is an innovative feature within the TikTok platform that provides insights (of course) into what people are searching for on TikTok.
And how does it work?
To start using TikTok Creator Search Insights, enter "creator search insights" into the search bar and tap View.
Now, let's get into the good stuff — how to use Creator Search Insights for content creation.
The easiest way to use Creator Search Insights is to start from the Content gap, i.e., what your audience wants to see but can't really find on TikTok.
The ideas in the Content gap are ideally the perfect intersection of what your audience wants, what's popular, and what similar accounts to yours are posting.
Even better, you can dig into the Related searches under the search terms in your Content gap and tap on those keywords to find more new ideas, and so on.
If you don't know where to start, you might have better luck in the Trending tab, where keywords are categorized into different niches: Fashion, Food, Sports, Tourism, Gaming, and Science.
If you have a very specific idea and want the keyword to match, you can search for more specific terms like "social media management" or "sourdough starter".
It'll pop up a bunch of content relevant to your search term with all the same information as if you'd found it on the Search Insights homepage.
Once you find something that resonates, tap the video icon to record a video right from the search Insights homepage (rumor is, this gives your content an advantage) or hit the bookmark icon to save the keyword for later.
