Plus, the latest updates from our blog and social media ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
Who's this in your inbox?! I'm thrilled to officially introduce myself as the newest member of Buffer's Content Team! This week has been so packed that it's felt like my Google Calendar was set to 1.5x speed. Between LASIK eye surgery (hello, HD vision!) and bouncing around from one doctor's appointment to another, my prescription glasses flew off my schedule almost as quickly as they left my face. And while I've said goodbye to my glasses, one thing I've learned this week is that clarity — whether in vision or in content — often comes from those delightfully human, relatable moments. If you're interested in learning more about my Buffer journey, I wrote all about it on the blog. Now grab your favorite beverage (mine's currently mango matcha-heavy), and let's jump in! |
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P.S. Our Template Library is now available to all Buffer users! Need some inspiration? Get 80+ ready-to-use prompts and ideas so you're never starting from zero. Get it in Buffer → |
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💌 What's in this issue – 4 minute read |
💻 The latest content on the blog 📰 Social media news and features to note 🪂 Dive into how to get started with user-generated content 📹 The latest from our YouTube channel
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👇 The latest from the blog |
Check out the best podcasts for anyone looking to level up on social Learn 2 ways to schedule Instagram Stories, step-by-step Compare the top social media scheduling tools of 2025
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User-Generated Content: A Quick-Start Guide |
If you're keen to explore influencer marketing but are concerned about authenticity — have you considered user-generated content? UCG is a bit like influencer marketing's more down-to-earth cousin, where the creators are real-life customers who are already posting about your product or service. Plus: 85% of consumers say they rely on user-generated content to help them make a purchase. If this sounds like a great step for your brand, here's how to get started: Encourage your target audience to share UGC Your target audience needs some encouragement and incentives to share UGC with you. Here are a few ideas: - Actively guide customers to create user content: Nudge customers to share how they use your product in your order delivery or marketing emails — be as specific as possible and share exactly what kind of content you'd love to see.
- Reward customers for creating user-generated content: Incentivizing customers will not only boost the quantity of UGC you receive, but also increase brand loyalty. You can run giveaways or challenges to encourage customers to participate and share UCG on social media.
- Encourage your teammates to create user-generated content: Who knows your product better than the people who helped create it? Ask your team to post authentic content about your product using their own social channels.
Collect and organize UGC What happens when (hopefully!) your UGC library grows? It's an excellent problem to have — and you can easily solve it by setting up smooth systems to track, organize, and sort UGC. - Ask everyone to submit UGC posts using a form: Set up a form to collect user-generated content using tools like Airtable, Notion, or Typeform for your team members, creators, and brand ambassadors.
- Set up an integration to store the saved UGC posts in your marketing tools: If you use Buffer for social media management, you can automatically ensure all the posts submitted via the form show up in your Create space (as post ideas) or drafts.
- Seek permission as soon as you tag UGC: As soon as you mark a UGC post, reach out to the original creator and ask if you can use their content on your social channels (and credit them).
Bake UGC into your marketing strategy You've encouraged your audience to share brand content. You've even set up the systems to organize it. What next? - Use UGC across your marketing content: UGC is great for social media, but isn't limited to it. You can use UGC in multiple places within your marketing strategy — such as product pages, company newsletters, content marketing, and even ads.
- Add context to your UGC posts: Instead of simply resharing content created by your customers, add more context to it for future buyers. This could be mentioning the product links your customer is flaunting or explaining "see how ABC customer uses this product" in your landing pages.
- Measure the impact of UGC: If you're running dedicated UGC campaigns (like branded hashtags, contests, giveaways), measure their performance over influencer marketing and branded content.
If you need more guidance or excellent UGC examples from brands, read the full article, below. |
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🤳 What's happening in social? |
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📈 "I doubled my follower count with Buffer" |
We pride ourselves on being an excellent tool for creators and business owners to grow on social media — and our users are more than happy to back us up. Reid says: "Doubled [my] follower count and engagement has gone up 4x" Want to skyrocket your growth? Get started with Buffer today! |
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How to Grow Your Following on LinkedIn — According to LinkedIn's Head of Scaled Programs |
In this episode of Buffer Chat, we sit down with Callie Schweitzer, Head of Scaled Programs at LinkedIn, to explore how to become a LinkedIn creator in 2025 — straight from the source. |
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One last thing before you go 💟 |
Take this 2-minute survey to help us make this newsletter exactly what you want it to be. |
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