Last month at Craft + Commerce, I sat down with Kit's CEO Nathan Barry on his podcast, The Nathan Barry Show. We spent an hour talking about the future of courses, memberships, and coaching, specifically in the age of AI. We dig into my insights from 250+ creator interviews, the future of online courses, and how group coaching programs quietly outperform larger audiences. I also share the onboarding system behind his high-retention membership, how he scaled his Lab community, and why trust, not attention, is the metric that matters most in 2025. Nathan tells me it's the fastest start of any video on his channel – already the #3 most-viewed all time! And, even better, only two mean comments: I also just published my second Weekend Update episode! These are weekly(ish), < 10-minute podcast episodes sharing the behind-the-scenes of my week. Wins, losses, breakthroughs, and unanswered questions. This week, I share a book update, a membership update, and a question I'm currently obsessing over. π§ 266: The key to more sales and referrals + a personal win Have a great weekend – I'll talk to you on Sunday! Keep going, Jay |