ICYMI: New Threads Era – Mosseri Logs Off (Kind Of)
[made with Meta AI] ⏰ 1-SECOND SUMMARY
💻 ROADMAP📲 Meta UpdatesThreads has a new boss: Meta executive Connor Hayes. In an internal memo, Adam Mosseri said the platform needed a “dedicated app lead who can focus all of their time on helping Threads move forward.” Hayes, who’s held various roles at Meta since 2011, is expected to begin head up Threads by mid-September and will report directly to Mosseri. In turn, Adam can now turn his focus to the two other apps in his portfolio: Instagram and Edits. Threads has been making moves to become its own platform this year:
In May, Mark Zuckerberg announced the platform had hit 350M monthly users. And a new report showed Threads gaining ground on X, with 115.1 million daily active users in June compared to X’s 132 million. But Threads can’t rely forever on being “less toxic” than Twitter. With a dedicated lead in place, you’ll probably see updates accelerate — and a clearer platform identity emerge. Related: Data suggests Threads doesn't provide much referral traffic *Btw, I’m talking to Kevin Farzad, who runs the outstanding Beyond Meat Threads account, later today and sharing his platform insights next week! Let me know if you have any questions for Kevin?
📲 LinkedIn Updates
📲 YouTube Updates
📲TikTok Updates
📲 Adobe Updates
📲 Snapchat Updates
👆CLICK THRU😵💫 Are You Experiencing Posting Ennui?People simply aren’t posting as much as they used to thanks to an algorithm that is never in your favor, the fear of seeming cringe, and standing out as inappropriate. “The contrast between global crisis and personal update is so stark, it creates a kind of emotional whiplash,” Ali Moran, the founder of a communications agency, told The New Yorker. “It feels like there’s no right move.” The article taps into a larger trend of logging off. Earlier this year, Pinterest predicted we were in for a Digital Detox Summer as searches for “digital detox ideas” were up 72%. And a new report from GWI reveals the number of 12- to 15-year-olds who take breaks from smartphones, computers and iPads rose by 18% to 40% since 2022. “Taking a break has become an act of rebellion,” said Daisy Greenwell, co-founder of Smartphone Free Childhood. 💰 How This Creator 10x’d Their Brick and Mortar Business in 1 YearThe Publish Press has done a good job of tracking the entrepreneurial creators building their businesses one social post at a time. These are great examples to point to whether you’re an entrepreneur or you’re trying to convince an executive to post more on social. It’s a fact: creator-style storytelling leads to business success.*
*That’s not an exaggeration, according to Linqia creator content outperforms brand content by 2.7X – 4X 👀 ICYMI: JUST THE HEADLINES
💡 BEFORE YOU GOThis week one of my newsletters showed up in a Google AI overview search result which means Google is crawling Substack for credible sources. This comes on the heels of Instagram allowing Google (and other search engines) to index public photos and videos. Why does this matter to you? Because social media and creators are about to play a very big part in SEO (search engine optimization). The online ecosystem has always been interconnected but now it’s going to be unavoidable, whether a brand is trying to:
I’ll dig deeper into this topic soon — Vincent Orleck is going to guest write a Guide to Social SEO for the ICYMI audience (he’s also tackled this in his own newsletter). In the meantime, here are a few of the related articles I’ve read and appreciated this week: → Keith Bendes offered some SEO tips for social teams:
→ Sophie Miller wrote in her newsletter about how people are developing platform-specific search habits based on intent — TikTok for recipes, Instagram for product recommendations, Pinterest for home projects, Reddit for crowd-sourced knowledge, YouTube for longer tutorials. → Where people find and digest information may be shifting but good SEO strategies still look very familiar, according to this Voltage newsletter. (Thanks to Tricia Traci for sharing with me) → Only 25% of beauty content surfaced by AI comes from brands themselves. The rest comes from media coverage, reviews, and third-party voices deciding which products consumers see when they ask ChatGPT, Perplexity, or Gemini, according to this Avenue Z report. It digs into these third-party sources and reveals tips for improving AI search visibility. (Thanks to Lindsay Calabrese for sharing with me) OK, now I’m done. Have a great weekend and thanks for reading all the way to the bottom! Invite your friends and earn rewardsIf you enjoy ICYMI by Lia Haberman, share it with your friends and earn rewards when they subscribe.
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