ICYMI: August’s Biggest Headlines
Welcome to August’s ICYMI: You Need to Know It Edition, recapping the major platform updates you might have missed this month for ICYMI pro members. Plus some quick hits from a very busy news week: Taylor Swift’s engagement is a brand marketers dream; it’s hard to think of a social media manager who’s gotten more attention for quitting and making a new job announcement than Zaria Parvez; I’m here for all the Gap fall campaign content including this TikTok tutorial collaboration post with choreographer Robbie Blue; and the internet bullied Cracker Barrel into scrapping their new logo. This was meant to be a short update but SO much has happened! 📋 THE THINGS YOU NEED TO KNOW
💻 KEY PLATFORM UPDATES(and why they matter) → Pinterest released its 2025 Pinterest Fall Trend Report, spotlighting student-friendly searches, such as “dream thrift finds” (up 550% amongst Gen Z) and “vintage fall aesthetic” (up 1,074%). To ride the pre-loved wave, Pinterest launched the Thrift Shop — a shopping experience featuring weekly closet drops from vintage and thrift retailers, running August 20 to September 26. → On August 31, Facebook Marketplace is showing up IRL with a pop-up at Melrose Trading Post — complete with free swag, gourmet coffee and photo opps. Los Angeles is the first stop on Facebook’s cross-country road trip, meant to bring the marketplace experience to life in 6 different cities. Gen Z likes vintage and they like a good deal — if they’re not coming to Facebook, take the platform to them. *See below for more brands embracing experiential!... Continue reading this post for free in the Substack app
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