Follower growth is down, non-follower views are up, and more insights you should care about.

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	Forwarded this email? Subscribe here for more Thank you for subscribing to Link in Bio! You can upgrade to a paid subscription here. This newsletter is an educational resource—here’s a template to get it expensed. Six data points guiding my 2026 social strategy Follower growth is down, non-follower views are up, and more insights you should care about. Rachel Karten Feb 17 ∙ Preview   READ IN APP   Good morning from rainy Los Angeles. I spent the weekend watching Oblivion’s TikTok videos, a Staples employee who documents everything the store offers. One of her most viral videos shows how to make a mug. I did some quick math and she has accumulated more TikTok views last month than the official Staples account got in all of 2025. By a lot. A comment with 72K likes reads, “As far as I’m concerned this is the President and CEO of Staples.” The brand has been outwardly supportive of her making content, and I hope it stays that way. A quick heads up that I recently updated the Link in Bio Running List of Post Ideas. It now has over 150 formats for your brand to try. A resource I return to over and over again! Here’s what’s in today’s newsletter: The charts, graphs, and stats guiding my 2026 social strategy I talked to the Heated Rivalry fan editor who HBO just hired Five post ideas to try this week The camera app used in Apple’s “Shot on iPhone” videos Access to the Link in Bio Discord (“An essential place to be for anyone managing social media”)... Keep reading with a 7-day free trial Subscribe to Link in Bio to keep reading this post and get 7 days of free access to the full post archives. Start trial A subscription gets you: Weekly strategy email Quarterly trend report Link in Bio Discord invite   Like Comment Restack   © 2026 Rachel Karten 548 Market Street PMB 72296, San Francisco, CA 94104 Unsubscribe