Welcome to May’s ICYMI: You Need to Know It Edition, recapping the major platform updates and patterns you might have missed last month.
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Welcome to May’s ICYMI: You Need to Know It Edition, recapping the major platform updates and patterns you might have missed last month. If you only read one edition of ICYMI, it should be this monthly recap.
11 key platform updates shaping the social and creator landscape this month Instagram’s slow shift toward hyper-personalized feeds: What happens when every user has a different app? Why comments are quietly becoming the most valuable real estate on social — and other stories I bookmarked this month Cultural trend worth stealing: Self-aware brand humor from Chili’s, Liquid IV and IcelandAir Bonus insights on the role of organic social in 2026 RSVP to tomorrow’s webinar, Breaking Down Agentic AI for Social Teams — plus survey results
Instagram launched Instants, a BeReal/Snapchat clone for ephemeral content. Instagram’s VP of Product said she’s thinking about how the platform can best support long-form creators through podcasts, live streams and micro-dramas — and to expect those changes over the next 1-2 years. Instagram brought the teleprompter feature from Edits into the main Instagram camera. Meta released a new app called Forum — a dedicated space for Facebook Groups. Some say this is Meta’s attempt to create a Reddit dupe, since that platform is one of the web’s most-cited sources by AI chatbots. I think it’s the thing that will get me back to Facebook Groups. TikTok announced TikTok GO, a new way for people in the US to discover and book local services, including hotels, attractions, and tours, directly on TikTok. People are freaking out about Google Search being dominated by AI overview — where links become an afterthought. YouTube announced that creators can now add music from the YouTube audio library or Dream Track to image posts and carousels within the Shorts feed.
YouTube announced it will now automatically apply a label to identify AI-generated content and that labels will be simplified and more visible. Expanding on the Verified by Spotify badges for artists announced in April, Spotify is now offering verification to podcast shows. Spotify rolled out a new Podcast clip feature that lets you clip and share your favorite podcast moments. LinkedIn users in the US are set to gain access to Advice Sessions, which will allow consultants, coaches and creators to offer paid one-to-one sessions through their profiles. LinkedIn is cracking down on “AI slop” — described as low-effort, AI-generated content...
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