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I've been teasing this for a couple of weeks now: Registration is now open for a free three-day event called the Membership Summit. I'll be teaching live, for free, June 23-25 (90 minutes each day, starting at 1pm ET). My goal is simple:
To help you build a membership that compounds for years (or improve the one you're running).
Here's what we'll cover: Day 1: Why Memberships, Why NowA lot of creators are moving toward recurring models right now. Unfortunately, a lot of those folks will run right into the same potholes. I want to walk through the four ways most memberships fall apart in year one—I've watched it happen to people I like, and I don't want it to happen to you! Day 2: Why People Renew (or Don't)We'll cover the six renewal drivers, in the order I'd actually focus on them. Plus you'll hear from Chad Carson, a Lab member who pivoted from a struggling course business to a $900K membership. Day 3: Your 30/60/90-Day Roadmap for Year 1We'll show you what year one actually looks like in months 1 to 3, 4 to 6, and 7 to 12. We'll do live audits of your memberships on screen, and you'll walk away with a 30/60/90-Day Roadmap for your membership. All three days are free to attend!
And leading up to the Summit, I'll be answering the questions and reactions I'm getting from readers like you via email. *** One reader who replied last month described his hesitation about starting a membership as "tech paralysis." He'd been comparing platforms and tools, the usual options most creators evaluate, and couldn't pick. Every comparison branched into another comparison, and the longer he spent comparing, the further he got from the actual decision. He also wrote one line that I've been thinking about for weeks: "What gives me the authority to do it?" These are the two blockers I see most:
- Too many tools with no clear way to pick one
- Feeling like you haven't earned the right to invite people into the room you want to host
Ultimately, both of these concerns matter less than having a clear Promise in your membership. Your promise has nothing to do with the platform or your credentials. This is the specific thing they'll get from being in the room beyond the moment of joining, and it's what will make them stay over time. When the Promise is clear and concrete, the platform becomes a thirty-minute decision, and the authority question loses most of its weight, because if we trust you to deliver that outcome, your specific credentials don't really matter. There are some exceptions here for things like health, finances, or law. This can be a classic "the label is easier to read from outside the jar" situation. Figuring out your membership promise alone may take longer than it needs to, and the first version is rarely the right one, but we work our way there. For those who'd rather work it out faster, I'll help you in the Membership Summit! We kick off on June 23 at 1pm ET and you can register for free here. Cheers,
Jay |
