Chad Carson is a long-time member of The Lab and one of my favorite people. In fact, we just spent two days together here at The Lab Offline Powered by Circle!
Chad teaches real estate investing to a specific kind of person—the everyday kind of person who wants to build a small portfolio of rental properties without quitting their life.
For years, his model was pretty standard: Courses, launches, occasional coaching. He was doing really well with this (about $200K/year in 2023). But it was pretty stressful—he had to constantly find NEW customers to maintain the same level of success.
Then he restructured the whole model around a membership.
It grew his business to $440K in 2024 and to $900K+ in 2025, with most of that revenue recurring.
People love Chad's membership
Chad will join us for the Membership Summit to talk about that inflection point. And not just to confirm that memberships work, but to dig into the specific decisions he made in the transition—how he priced it, what he kept and cut from the old model, how he handled existing course customers, what the first six months actually looked like.
This is the part most "memberships work!" content skips. The theory is easy, but the transition is where most people get stuck.
Day 2 is our build day where we focus on pricing, onboarding, and retention. Chad will join us at the start of Day 2 at 1pm ET on June 24.
If you haven't already registered, it's free! And you can do it with one click:
