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Plus tips, news & Buffer updates for your social media journey Hey there 👋🏾 Have you been demure and mindful today? If your feed is anything like mine, you're likely getting back-to-back videos of people using beauty creator Jools Lebron's trending sounds or giving their spin on her iconic "very demure, very mindful" refrain. The speed at which the satirical trend has taken hold and Jools' rapid growth have been fascinating to witness. She has been making TikTok videos since June 2020 and had a significant following before her videos went truly viral (935,800, according to SocialBlade). Her following now sits at 1.4 million — more than 500,000 followers gained in 30 days. This is a stark reminder that social media rewards consistency and authenticity. So, if you've been looking for a sign to keep posting videos, let this be the one you need. That's it from me! Have a very demure weekend, and see you next Friday. Warmly, Ta...
