What Ali Abdaal asked me about memberships
Hey Trendpickw, A while back, Ali Abdaal (the YouTuber with 6.5 million subscribers) asked me for advice on building his membership. One of the subjects we talked a lot about was the trade-offs between high-volume, lower-priced memberships and low-volume, higher-priced memberships. Here's the tl;dr: both are viable strategies. It really depends on which audience YOU want to serve, the type of community YOU want to build, and whether you have the audience (and aspirations) to fit which direction you choose. A big audience certainly helps just from a pure numbers perspective. But getting people in is different than creating an experience that makes people want to stay. Whether you're buildin...
