ICYMI: Google, the Government, Hollywood... Everyone ❤️ Creators
[CreatorIQ Connect with me, Ava Donaldson, Ali Miller and Toral Patel] Hi 👋🏼 this is your last chance to take the (short) ICYMI conference survey and tell me which conferences you went to this year, which one was your favorite and what made it special?! Responses can be anonymous and I’ll share the results in a couple of weeks! I’m fresh off moderating a panel at CreatorIQ Connect conference where some of the recurring themes of the day were: creating opportunities for your brand’s super fans just as much as you do for influencers; a return to long-form video; and influencers continue to be a major source of product discovery for Gen Z and millennials. More to come, ⏰ 1-SECOND SUMMARY
💻 ROADMAP📲 Meta Updates
📲 Twitch Updates
📲 Snapchat Updates
📲 Pinterest Updates
📲 LinkedIn Updates
🦅 🇺🇸 DEEP DIVE: INFLUENCERS AND THE U.S. ELECTIONThere seems to be a disagreement about how much influencers should share political views with their social audiences. “Several of our clients have requested that we not use influencers who have posted about politics on their campaigns,” ICYMI friend (and my Art of Sway podcast co-host) Danielle Wiley shared this week on LinkedIn. This comes on top of mainstream media’s disappointment with creators receiving top billing at the Democratic and Republican National Conventions. In response to Donald Trump’s livestream interview with Adin Ross and Kamala Harris’ guest spot on Alex Cooper’s “Call Her Daddy,” Axios media correspondent Sara Fischer told NPR’s “Up First” podcast that influencers don’t face the same type of standards and scrutiny that journalists do. But this backlash on influencers contributing to the political discourse comes as social media users look to content creators for political opinions. According to a recent survey of 2,000 influencers by IZEA, “52% of social media users believe that influencers have a responsibility to use their platforms for political advocacy.” Ross’ livestream with Trump received more than half a million views in August, mostly male and under 35 years old, according to his Kick channel. Cooper’s podcast with Harris discussed women’s rights for the largest female podcast audience on Spotify. The naysayers don’t seem to be making an impact on creators expressing their political opinions: the IZEA report also notes that “82% of influencers plan to share political views during the U.S. election.” Related:
👆🏻 CLICK THRU📚 Social Studies: Look Who’s Teaching Advanced InfluencerUniversities from Penn State and Duke to UCLA and the University of Alabama are introducing courses, clubs and entire programs catering to students who wants to work with creators and those who aspire to become creators themselves. The Hollywood Reporter just released its first-ever Creators issue with articles like “LA’s Influencer In-Spots” and “The Most Influential Influencers,” plus the aforementioned Higher Ed rundown of the institutions responding to Gen Z and Alpha’s influencer aspirations (which I wrote!). Get the full list and let the learning begin! 🧑🏽💻 The Data Driving Facebook's Efforts to Win Over Gen ZThe head of Facebook, Tom Alison, said this year’s strategy is being driven by Gen Z and AI. Some of the relevant numbers he shared at an Austin pop-up last week include:
📊 DATA DROP
-according to Spotify's Sixth Annual Culture Next Report
-according to Traackr’s State of Influence: Fashion Trends 2024 Report
-according to Business Insider’s article Reddit is super popular with millennials 👀 IN CASE YOU MISSED IT HEADLINES
UPCOMING EVENTSGoogle’s reportedly hosting a Creator Summit later this month to give creators an opportunity to share thoughts, feedback, concerns with the Google Search team. 🗓️ Advertising Week, Oct. 7-10 | New York City 🗓️ Tech Week LA, Oct. 14-20 | Los Angeles 🗓️ Adobe Max, Oct. 14-16 | Miami, Florida 🗓️ SXSW Sydney, Oct. 14-20 | Sydney, Australia You're currently a free subscriber to ICYMI by Lia Haberman. For the full experience, upgrade your subscription.
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