Plus, the latest updates from our blog and social media ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
I'm back — and I'm busier than ever. Aside from putting together my thoughts around SXSW London (coming soon to a blog post near you), one of the main reasons is that Creator Camp is back! From June 16 to July 15, we'll be supporting the Buffer community in Discord with prompts, live sessions, and space for accountability, all to encourage a stronger posting habit. Whether you're trying to get back on track or need a little extra push to stay consistent, we've got something for you. Let's get into it. |
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| Warmly, Tami & the Buffer team |
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💌 What's in this issue – 4 minute read |
💻 The latest content on the blog 📰 Social media news and features to note 🪂 Dive into how to get your blue check on Bluesky 📹 A conversation from our YouTube channel
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👇 The latest from the blog |
Check out our list of the 11 best social media management tools Get our list of 11 simple, science-backed things you can do today to be happier Dive into our 2025 guide to the YouTube algorithm
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Bluesky Verification is Here: How the Blue Check Works |
Getting verified on social media used to mean two things: being famous or paying a subscription. But Bluesky is charting a different path — blending platform-led trust with community validation. Whether you're a creator, journalist, brand, or just someone tired of impersonators, Bluesky now offers two clear routes to verification. And the best part? One of them doesn't require platform approval at all. Here's a quick rundown: - Two layers of verification — Bluesky offers both a platform-issued blue check and a self-verification system using custom domains. You can even have both.
- Blue badge = platform or partner approval — You can apply through Bluesky's form, or (more interestingly) be verified by trusted verifiers like The New York Times, CNN, or other institutions.
- Self-verification = own your domain, own your identity — Set your website domain as your handle (like
@you.com ) to prove you're the real deal, no checkmark required. - Custom domain handles offer extra perks — They're portable across AT Protocol services and act as a stable, cross-platform identity — useful if you ever leave Bluesky or want to mirror your brand across networks.
- Verification is still evolving — Bluesky's criteria for blue badges includes having an active, authentic account and proving notability in your field. The form is simple, but your supporting links (think press, bios, backlinks) matter.
- More than 270K people have already self-verified — Including Buffer's own team members and CEO Jay Graber.
What does this mean for your strategy? - If you're a creator or small brand building trust, self-verification is a low-lift, high-impact way to stand out.
- If you want a badge, gather your credentials and apply — or see if your workplace is a trusted verifier.
- Either way, Bluesky is rethinking identity in a way that's refreshingly aligned with its decentralized values.
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🤳 What's happening in social? |
Threads is getting a DM inbox Meta introduces several new updates to the Edits app Pinterest adds AI-powered collages and trend insights YouTube now allows creators to promote videos and adds localised thumbnails for dubbed videos MrBeast becomes first YouTuber to cross 400 million subscriptions
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📈 "I doubled my follower count with Buffer" |
We pride ourselves on being an excellent tool for creators and business owners to grow on social media — and our users are more than happy to back us up. Reid says: "Doubled [my] follower count and engagement has gone up 4x" Want to skyrocket your growth? Get started with Buffer today! |
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Bluesky's Rose Wang on Subscriptions, Creator Monetization, and More |
If you'd like to learn more about Bluesky and the network's plans for creators, this episode of Buffer Chat with Bluesky COO Rose Wang is worth a listen. |
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One last thing before you go 💟 |
Take this 2-minute survey to help us make this newsletter exactly what you want it to be. |
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