🤔 The Weekly Scroll: The content bucket system

9/26/2025

September 26, 2025

IN THIS ISSUE

4 min read

Discover how to boost Instagram engagement

Instagram reaches 3 billion users

Discover this creator's content bucket system

Learn how to make money on TikTok

A NOTE FROM TAMI

👋🏾 Hey folks,

After weeks of feeling unsure about the direction I want to take my content in, I've landed on a solution: going back to experimentation. Proof of concept has always been at the heart of how I create. I test ideas in public, notice what sticks, and share the lessons along the way.

That's the spirit I'm carrying into my next challenge: growing to 1,000 followers on Threads and documenting the process. Think of it as a live case study in what it takes to show up on a platform where the playbook isn't fully written yet.

It's also the inspiration for a new series I'm starting on the Buffer blog, aptly titled "Proof of Concept" that will encompass everything I do as part of this journey back into experimentation. Follow along with my journey on Threads.

Hope you have a lovely weekend and we'll see you next Friday!

Tami

Senior Content Writer

THE LATEST FROM THE BLOG

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THE DEEP DIVE

This Creator's Content Bucket System Powers Their LinkedIn

Freelancers often struggle with LinkedIn: bursts of posting, long stretches of silence, and unpredictable results.

That was Aleksandra Beka Jovicic's reality — until she built a system around content buckets. In just a few months, the shift led to clarity, consistency, and clients.

Here's the quick rundown:

Buckets begin with goals: Instead of posting at random, Aleksandra defined three clear objectives — connect with peers, build a personal brand, and land clients.
Ideas flow faster with pre-frames: Asking "What stories could I share to connect with freelance writers?" beats the vague "What should I post today?" Buckets turn scattered thoughts into repeatable themes.
Consistency through batching: By grouping posts by bucket (like five service posts at once), she removed decision fatigue and built a sustainable three-posts-per-week schedule.
Tracking reveals gaps: Color-coded tags in Buffer made it obvious when she was over-indexing on "freelancer stories" and under-serving "client-focused" content. Adjusting buckets quickly led to new leads.
Results speak for themselves: In 95 days, impressions rose 405%, engagements 558%, followers grew by 355, and most importantly, six leads and two new content clients came directly from LinkedIn posts.

What does this mean for your strategy?

Define your endgame: Before you pick topics, get clear on what you want LinkedIn to do for you — community, credibility, or clients.
Build 3–4 buckets: Tie each one to a goal so every post has a purpose.
Use buckets to batch: Instead of scrambling, dedicate sessions to creating multiple posts per theme.
Measure beyond likes: Leads, client inquiries, and referrals matter more than vanity metrics.

Bottom line

Buckets take the chaos of your ideas and turn them into clear content. They make LinkedIn less about guesswork and more about intentional growth.

Dive deeper

WHAT'S HAPPENING IN SOCIAL?

Instagram reaches 3 billion users
Threads now allows you to search for specific posts from users
TikTok shares pointers to help you stay updated on your niche

BUFFER ON YOUTUBE

7 Ways to Make Money on TikTok in 2025 💸

In this video, Kirsti walks you through 7 proven ways to make money on TikTok, whether you're just starting out or already growing a niche audience. From affiliate marketing and brand deals to subscriptions and TikTok Shop, there's something here for every kind of creator.

Watch video

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