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PRESENTED BY OMNISEND |
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Happy Tuesday, Future Party. Leave it to CERN to turn scheduled maintenance into a global plot line. The European Organization for Nuclear Research (CERN) recently switched off the Large Hadron Collider to begin a planned four-year overhaul that scientists hope will help answer one of physics’ biggest questions: What exactly is dark matter? That hasn’t stopped corners of the internet from claiming it’s really about closing portals, protecting our timeline, or keeping reality from glitching even further. As usual, we’ll let you decide. |
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Gen Z Bets Big On Risky Investments |
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Courtesy of Magnific |
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Gen Z traders are increasingly taking financial risks with lottery-like stocks, further blurring the line between investing and gambling. |
Behind the Market: Many younger investors are making risky bets amid a tenuous US economy, Bloomberg reports, where dreams like homeownership seem ever more out of reach. |
A 2025 survey by the Financial Industry Regulatory Authority found that 62% of investors under 35 believe they need to take big risks to reach their financial goals. That mindset is reflected in their portfolios: 29% reported buying meme stocks, 43% have traded options, and 22% have invested using borrowed money. Another study by Northwestern Mutual found that 80% of millennial and 75% of Gen Z investors pursue speculative investments because they feel financially behind. University of Chicago researcher Younggeun Yoo said, “It seems like they’re trying to gamble their way into housing once they start to realize that the traditional method of working hard, saving for it, making a safe investment is no longer guaranteeing you the path to the American dream.”
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Closing Bets: Trading platforms are leaning into that mindset. Kalshi, for instance, has targeted financially insecure users with a since-removed TikTok ad captioned, “POV: I was about to be unable to pay my rent, but I got two years of rent through Kalshi’s predictions. It’s amazing!” |
Future Dividends: As long as homeownership and financial security continue to feel out of reach, don’t expect young investors to stop betting big. That demand could fuel even more platforms and products built around riskier investing. |
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The New Luxury Is Home |
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Courtesy of Therabody |
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America’s obsession with wellness has made its way into the home, with more people turning their houses into personal spas. |
Why This Hits: Americans are bringing luxury spa experiences into their homes, according to Insider, and it’s no longer just a trend for the wealthy. Affordable saunas, cold plunges, and red-light therapy are making these wellness upgrades more mainstream. |
You can buy your own sauna for under $5,000 — less than the cost of a kitchen renovation. Over the past year, the word “wellness” appeared in Zillow listings 33% more often than the year before, while “spa-inspired” bathrooms were mentioned 22% more frequently. And the home wellness market is only getting bigger. The US sauna market is expected to grow by $161.3 million through 2030, while the cold plunge market is projected to expand from $355 million in 2025 to $660 million by 2033.
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Final Plunge: As work and life continue to blur together, many Americans are looking for ways to make wellness part of their daily routine instead of adding another trip across town. One homeowner told Insider, “We work all day, so we don’t really have time to go to another location for a workout, or then a third location for a sauna and cold plunge.” |
Homes of the Future: Today’s luxury upgrade could become tomorrow’s standard feature. As demand for home wellness continues to grow, don’t be surprised if new homes start including saunas, cold plunges, and dedicated recovery spaces alongside home offices and gyms. |
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Together with SafeBets |
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Risk Was The Only Thing Stopping You. Now It’s Gone. |
The World Cup is full of bold predictions. Every match sparks debates over who’s advancing, who’s lifting the trophy, and what happens next. Until now, making those calls meant risking being wrong. |
That was a valid concern. It’s also no longer relevant. |
SafeBets.world is built without the gambling mechanic. No losses for bad predictions. No downside when you’re wrong. Just upside when you’re right. |
Whether you’re calling the next World Cup upset or making predictions about markets, technology, or politics, the biggest barrier to prediction markets has been removed. |
Win Without Risk. SafeBets.world. |
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Do you have any wellness features in your home? |
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39.3% of you voted Yes, all of it in yesterday’s poll: Have you read Homer’s The Odyssey? |
“I first read it in high school in a prose translation (my public school offered a Greek and Roman Civ course), then read the Fagles translation about 20 years ago, and more recently the Wilson translation. I’ve also read and enjoyed Madeline Miller’s Circe, which approaches parts of the story from a different angle.” |
“I’ve read it. I’ve taught it to middle school students. They had questions: What did they eat during the Trojan War? Where do you poop on a boat? ‘He should’ve just gone straight home.’ The Armand Assante version is a fun watch.” |
“I had one of THOSE English teachers, and I saw every movie made — even the bad ones.” |
“I think I did, but the three versions I read were so different that I’m not sure I actually did.” |
Let’s keep the conversation going. Join Poll Of The Day, so your opinions can shine. Discover how your views line up with your peers’, check out cool insights, and have some fun. It’s data with personality. |
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QUICK HITS |
→ Entertainment / Media |
🕊️ The BBC is tapping into the biblical content resurgence with a four-part docuseries exploring the life of Jesus through history, archaeology, and modern technology. |
💘 Streamers are falling harder for romance novels, as #BookTok helps fuel a wave of adaptations that’s eclipsing reality dating shows. |
🍿 A24 is giving Backrooms the encore treatment, re-releasing the film with 15 minutes of exclusive new footage. |
→ Technology |
🛰️ Rocket Lab is taking on SpaceX, acquiring satellite operator Iridium to expand beyond rocket launches and build a more complete space business. |
🤖 Madison Avenue is embracing AI at every stage of advertising, from generating creative to measuring campaign performance in real time. |
📝 AI note-taking devices are moving beyond the early adopter phase, with Pocket raising $11 million as demand grows for tools that record, transcribe, and organize conversations. |
→ Fashion / E-commerce |
📰 Balenciaga is the first fashion label to sponsor writers on Substack, as brands expand their creator strategies beyond social media. |
🍬 M&M’s is putting its blue and brown candies on pause as Mars replaces artificial dyes with natural ingredients. |
💎 Bling is making a comeback in men’s fashion, with rhinestones, pearls, and crystals going mainstream in everyday streetwear. |
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Let us know how we are doing... |
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PARTNERSHIPS | COMMUNITY | PODCAST | FRIENDS |
Today’s email was written by Deena ElGenaidi, Nick Comney, and Kait Cunniff.
Edited by Nick Comney. Polled and Copy-edited by Kait Cunniff.
Published by Darline Salazar. |
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