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Hello, geeks! |
The World Cup has landed in the US, and the platforms are in an all-out brawl to own where fans gather, react and share it.
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[Image: Meta] |
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Facebook's bolted on a "Football Mode". |
Instagram's got a "Goal!" voice effect that detonates an animation in your DMs. |
Threads has built a whole World Cup hub — live scores, football stickers, legend-hosted Live Chats. |
If it's got a logo, it's had a football glow-up. Resistance is futile. |
Also this week: Instagram is finally letting you reorder your grid — a decade late, but who's counting (thanks Instagram for the early access).
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LinkedIn's built a creator marketplace much like Instagram, TikTok, and YouTube’. |
It’s a land grab for the B2B creator budgets agencies have been brokering off-platform, now routed through its own ad tools so it takes a cut. |
TikTok's testing in-app audio calls — a late scramble to catch Snap and Instagram, who built messaging into their core.
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[Image: @jonahmanzano] |
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As DMs quietly become where social actually happens, TikTok's playing catch-up.
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Meanwhile, the teen social media ban is the must-have government policy of 2026. |
Australia's got one. Canada's joining in. Now British PM Sir Keir Starmer's is reportedly dropping in his next week. |
A cracking win against a group of people too young to vote. Whether it keeps a single kid actually safer is the bit nobody's rushing to answer. |
And remember last week's Meta AI hack? Hackers waltzing into Instagram accounts by asking Meta's support bot nicely, like it was holding the door open for them… |
…Well, Meta's now put a number on it: 20,225 accounts compromised — the Obama White House, US Space Force, Sephora |
All handed over by the very same AI Meta wants running your business. 😬 |
Meta's defence? The tool "worked properly and functioned as intended." |
Ah. So it's meant to do that? Reassuring. |
Plenty more below. |
Let's crack on! 👇 |
— Matt-
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UK ignores White House warning not to ban social media for under-16s [INTERFERING] Meta quietly removes face-recognition code from smart glasses after being exposed by Wired [BACKPEDALING] Meta ordered by EU to allow rival AI chatbots back on WhatsApp for free [UNBLOCKING] Social media managers rejoice: Instagram finally lets you reorder your grid [GRIDDING]
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A UK teen social ban is back on the cards (and the US isn’t happy)
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Why are countries around the world rushing to ban social media for under-16s? |
Perhaps because it’s an easy political win in a world of difficult choices, and the only people who will really get upset are too young to vote…? 🤔 |
So it should be no surprise that a teen social ban is back on the cards in the UK, where the idea had been downplayed for a few months. |
With an uproar about cuts to defence spending, the far-right (endorsed by the world’s first trillionaire) stoking violence at any opportunity, and a leadership challenge brewing, Keir Starmer needs that easy win. |
Politico reports that a policies are being rushed through to get announced on Monday: |
“UK ministers will announce a ban on under-16s accessing certain social media platforms as well as livestreaming, disappearing messages, and functionalities that allow communication with adult strangers” |
Oh, and… “Social media curfews for 16 and 17 year-olds could also be implemented but this is still to be confirmed”. |
If this all proves to be true, expect the lobbying machine to go into overdrive on both sides. Social media companies will seek to have their platforms exempted from the rules, and child safety campaigners will push for maximum restrictions. |
But in his rush for a win, and a big policy to have to his name if he is replaced soon, Starmer might unleash some unintended consequences. |
This week he gave Apple and Google three months to block explicit images on children’s phones. Messaging app company Signal has already spoken out about how the move won’t protect children and might drive the app to be withdrawn from the UK market. |
Meanwhile, a social media ban would enrage the White House, which has already warned the UK not to place too much of a burden on US tech companies. |
And as we’ve seen in Australia, kids find a way around these bans. Just like teenagers smoking behind the bike sheds at school, they’ll still be social online somehow. Will they be more safe just because it’s illegal? |
So Starmer might get a few cheers from parents and a smattering of good headlines, but he might not make a huge impact on child safety… all while upsetting everyone from a 13-year-old in Washington, North East England, to a President in Washington, DC. |
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Meta  / Facebook  |
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Facebook adds ‘Football Mode’ for the World Cup | Image: Meta |
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Facebook gears up for the World Cup with a new double-tap "Football Mode" — themed reactions, a hidden game, AI jersey try-ons and live goal alerts in Messenger. Facebook has added a World Cup animation to its in-app logo Facebook now offers tips on how to maximise content views Meta isn’t slowing down with its AI rollout despite its support chatbot helping hackers change the ownership of around 20,000 Instagram accounts Meta will start to use off-site activity to personalise your feeds and AI responses (some markets including the EU and UK are excluded for now) Facebook is testing a new “+” button that houses the GIF, Avatars, and Stickers sections
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Instagram  |
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Instagram gets World Cup glow-up | Image: Meta |
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Threads  |
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Threads dedicated World Cup hub is live | Image: Meta |
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WhatsApp  |
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WhatsApp working on scheduled messages feature | Image: WABetaInfo |
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X / Twitter  |
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X adds ‘Verified’ filter in X Analytics | Image: @oncescaradu |
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X has added a new ‘Verified’ filter in X Analytics that shows only impressions and engagements from verified users X is facing no action from the UK government over posts stoking far-right violence in Northern Ireland, any action has been left to regulator Ofcom, which could take months X told a UK-based Chinese activist that abusive deepfakes of her did not break its rules 🤔 xAI is being sued over claims it fired a Grok safety whistleblower
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TikTok  |
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TikTok launches creator competition ‘Community Fest’ | Image: TikTok |
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YouTube  |
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YouTube brings back in-app DMs | Image: YouTube |
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YouTube is rolling out in-app messaging for sharing videos, Shorts and livestreams. YouTube is an official World Cup partner, with the first 10 minutes of every match streamable on the platform, a creator programme on the ground at games, and four official Shorts effects YouTube has ended an experiment in which creators could add shopping tags to posts YouTube Shorts is becoming more like TikTok with a heart button for likes
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LinkedIn  |
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LinkedIn’s new word game Wend launched | Image: LinkedIn |
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Ahoy there! Instagram voice notes can now… make you sound like a pirate?! |
Instagram is expanding AI-powered voice effects in DMs to more Android and iOS users. |
The rollout brings 15 effects, including Goal!, Pirate, Autotune, Whisper, Grandma and Princess. The World Cup-timed “Goal!” effect unlocks a surprise animation when sent. |
Recipients can see which effect was used and tap it to reply with the same one. |
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Also spotted this week… |
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Being always-online is no longer the flex it used to be… |
People now use an average of nearly seven social platforms each month. |
Platforms reward brands for posting fast, often and in every format. |
The result? More reactive content, weaker identity and audiences spotting opportunism instantly. |
In an always-on culture, restraint is becoming the thing that actually creates signal. |
I gave my thoughts on the costs of being everywhere online to Seeking.
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Celebrity “finstas” are back on Instagram, except now they’re carefully branded authenticity cosplay. |
Addison Rae, Rachel Sennott and Charli XCX are all running side-account lore machines. |
These accounts mimic private chaos while still feeding the algorithm exactly what it wants. |
The goal isn’t secrecy anymore. It’s curated intimacy and “if you know, you know” energy. |
Even brands like Balenciaga are now launching faux-finstas for cultural world-building. |
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More brand news and views: |
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"It endangers us all" |
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Also quoted this week: |
“[They have] changed utterly: from being human-centric to being much more about content, often synthetic content, algorithmically recommended to you” |
- Former Meta VP Nick Clegg calls out a change of product direction by his ex-employer |
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“Parents have been clear they want decisive action that will actually work… If Keir Starmer prioritises short-term announcements over what the evidence and experts say is needed, children and parents will be left to count the cost and child protection will take a step back.” |
- Andy Burrows, chief executive of the Molly Rose Foundation warns a rushed teen social media ban in the UK could backfire |
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“How will we, as a society, reliably verify age on the internet? Until we answer that question honestly, everything else is a workaround.” |
- Meta speaks out against teen social media bans without a way to accurately verify ages |
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The Social Reckoning, The Social Network’s sequel just dropped its first trailer. |
The film follows Frances Haugen leaking Facebook's secrets to the Wall Street Journal. |
Jeremy Strong plays an older Zuckerberg, 17 years after The Social Network |
Reactions to the trailer have been mixed at best, but we’ll be able to see the whole thing when it arrives in cinemas from 9 October. |
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THE SOCIAL RECKONING – Official Teaser Trailer (HD) |
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Welcome to “Sloptimization”, the new dark art of gaming chatbots* |
Companies are now publishing self-serving “best product” lists to influence chatbot recommendations. |
Shopify, Figma and ClickUp are among brands using ranking-style content where they magically come first. |
Reddit is also being gamed, because AI tools love citing forum posts. What could go wrong? |
Search is becoming less about winning clicks and more about manipulating the AI answers people trust. |
Ewwwwww….. |
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We shouldn’t be surprised at this point, but come on… xAI and X are today part of the world’s biggest-ever IPO. |
Total negligence rewarded 😡 |
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More WTF this week: |
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Ooops…! Meta accidentally built an AI-generated clickbait tab inside its Meta AI app. |
The feed served fake “articles” about royals, pubs, Rolexes and British queueing. Grim. |
Stories were fully AI-generated, lightly hallucinated and often sourced from absolutely nowhere. |
Some AI images included duplicate Queen Elizabeth’s and nightmare-fuel anatomy glitches. |
Meta quietly killed the feature after reporters started asking awkward questions (a familiar tale). |
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More fails spotted: |
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Meta’s holiday guide for marketers is already out. Already time to start thinking about the Q4 rush! |
The 34-page 2026 holiday guide focuses on Reels, creators and frictionless shopping. |
It says 85% of global holiday shoppers use Meta apps weekly, and 1-in-3 shoppers frequently buy in-store after seeing products on social media. |
Meta recommends building creator plans in Q2, testing in Q3 and scaling in Q4 (so you’re already late if you haven’t been doing that! 😬) |
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Meta publishes 2026 holiday planning guide |
The playbook offers quarterly marketing suggestions for brands and includes data points showcasing how consumers use the company’s apps for discovery. |
Social Media Today |
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2.5 BILLION |
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More social stats: |
PREDICTABLE: Threats against politicians in the US skyrocketed 4x after Meta changed its speech rules NEWS DESERTS: Research found misinformation in Facebook Groups is 3x higher in UK areas with poor local news provision BOT MAYHEM: Meta says 20,000 people were hit by its AI support tool mess SMASH HIT: Meta has smart glasses usage has tripled year-over-year
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ChatGPT hit 1 billion users nearly twice as fast as TikTok did 😮
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Also charted this week: |
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Meta and Google have been denied a new trial after a $6 million youth addiction verdict. |
The judge said harmful design is not covered by Section 230 protections. |
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Also spotted this week… |
Apple is going to require developers to say if their app or game includes “social media capabilities.” [The Verge] Meta is starting to unwind Manus integrations after China said the acquisition must be undone [TNW] WhatsApp says NSO spyware campaigns are targeting users again despite a permanent court ban. [Meta Newsroom] The US Supreme Court has overturned the conviction of a Twitter employee accused of spying… on a technicality. [Reuters $$$] Ofcom has warned social media firms over online abuse during World Cup [LINK] UK regulator Ofcom has ordered social media firms to adopt measures to stop viral illegal content during crises such as the far-right-led riots in Belfast and Southampton lately. [The Guardian] UK ministers could tighten misinformation rules during riots and public crises. [The Guardian] Child sexual abuse victims in England and Wales will get help to remove online images. [The Guardian] Meta is considering raising billions of dollars in an equity sale as AI infrastructure costs increase. [Financial Times $$$] Meta is bringing its AI glasses and Quest demos into Best Buy stores, via new ‘Meta Lab’ spaces. [Meta Newsroom] Reddit’s search visibility boom is back on track. [Search Engine Journal] Google won’t just admit it’s feeding YouTube creators to its music AI. [The Verge] TikTok just live-streamed the Pope. [TubeFilter] Meta has launched ‘Workforce Academy’ to train American workers to build data centres as the AI infrastructure push continues. [Wall Street Journal $$$] Canada has announced a bill banning social media for anyone under 16. [Reuters $$$] Italy has dropped its probe into Meta’s WhatsApp AI bot because the EU is conducting its own investigation. [Reuters $$$]
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New features and tests: |
Threads is rolling out a new swipe-up feature to go back within the app. [@jonahmanzano] WhatsApp has added a new Ad Preferences section under Account Settings for Status and Channels. [@jonahmanzano] Discord is redesigning mobile navigation around a new ‘You Bar’ that treats your profile like a playable character in an RPG. [Discord blog] Telegram has launched a fully native Apple Watch app again. [9to5 Mac]
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Here’s an interesting round up of new(ish) social apps that DON’T come from big tech companies. |
Plenty to play around with here. But will any of them live longer than Clubhouse, BeReal etc |
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Also worth a read: |
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This is great… UK film body the BFI is archiving 430 internet videos as cultural history. Yes, really. |
The collection includes Charlie Bit My Finger, Badgers and other early viral hits. |
Even the Liz Truss lettuce livestream made the list. |
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That's everything you need to know. Geekout — Done. |
Paste the whole newsletter into ChatGPT, have it write an "insightful social update deck + email” for your team. |
Forward it to your boss. Tell them you slaved over it all weekend. |
I won't tell.
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Giphy |
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I'm off to reorder my Instagram grid — waited a decade for the feature. Will likely use it once, then never again. 😆 |
Goodbye, geeks! |
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P.S. This newsletter is edited by Martin SFP Bryant |
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