Join me at the Membership Summit June 23–25! It's a free 3-day event teaching you how to build a membership in 2026. It's based on what I've learned running The Lab since 2022 (which earns ~$500K per year). I'll cover why memberships work in 2026, what actually makes people renew, and you'll walk away with a 90-day roadmap for your own membership. We're working our tail off on this.
Today, I want to share a simple reminder that, unfortunately, we all need from time to time. Let me start with a quick story...
We hosted 43 members of The Lab at our annual Offline event this week. It was our second year doing this in Boise, and we had a lot to live up to—last year's event was rated an average of 9.4/10 by attendees. We made one major change based on last year's feedback (more protein at breakfast) and otherwise elevated the aspects people loved the most.
I think it was better than last year. And from anecdotal feedback we've received so far, others felt the same. And since it was back in Boise, it was actually easier for us to plan this year.
...and yet, I feel uncomfortable. Almost like it was too easy? Or that I'm somehow missing a glaring issue that will receive critical feedback when we send out the feedback form?
It's like I can't accept that something went really well AND was easier than the last time we did it. I find myself wondering how we should blow it up and do it differently next year.
Or...(and this is where today's reminder comes in)...I could accept that sometimes I'm GOOD at things and, when they work, we should just keep doing them.
How often do you stumble upon something that works every time you try it, but you abandon it long before it stops showing results?
I've heard Nathan Barry talk about this when he made it a goal to reach 100,000 followers on Twitter. He found a workflow that worked, executed on it until he hit 100,000 followers, and then stopped. I've heard from creators who had a great Facebook ads machine running, but then stopped investing in it.
Why do we do this?
I have to constantly remind myself of Hormozi's more, better, new framework:
Do it more
Do it better
Do something new
These are three customer acquisition strategies you should consider one at a time, in this order.
Do it more
Look at how you're getting customers now—what's working the best? You can likely do more of that thing. If 1:1 calls have a high close rate, you should do more of them. If your ads funnel is profitable and driving new leads, you should run more ads. If your IG Reels are driving new leads, you should publish more Reels!
Find what's working and simply do more of it. This doesn't require new solutions or new creativity—just discipline to turn up the dial. It's the fastest, lowest-effort, highest-impact direction to go.
Do it better
If there's no obvious answer to the "more" approach, then look at how you can improve your existing systems. What's getting results but could be working a little bit better? A little bit more efficiently?
Think:
Sales pages
Email sequences
CTAs from your content
There are likely areas of your business that are "working," but inefficiently. Start looking at the data and do the hard work to increase the baseline effectiveness of these systems.
Do something new
Only once you've exhausted more and better should you look at new. New means creating new things, such as new products or systems.
This is slow, high effort, and inefficient to start. Everything you could consider in the "more" and "better" categories was once new! And if you spent any time in the better category, you know that everything looks inefficient until you really dial it in.
The irony is that, as creators, we often default to "new" as a solution for more customers. But in reality, this is the WORST approach in the near term.
My friend Reagan Pugh once wrote, "the magician is no longer impressed by his own tricks." It's why we get "bored" with teaching things over and over again. But if we think the magic is just for us, we forget that it's still magic to other people! And the value we capture comes from the value we create for others.
There's a real argument to be made that the biggest outcomes go to the creators with the highest tolerance for boredom. The longer you're able to do what works—iterating in the tiniest of ways—the more you push towards the outer edge of what is possible. Most people stop pushing once they reach the limits of their own boredom.
So this is your reminder. Those things that are working? You should keep doing them. Take them to their limits or their natural conclusions. If it feels too easy, that's just a sign that you're good at what you do—and you deserve to enjoy the fruits of your labor.
SPONSORED
I have the inside scoop on Circle Eclipse 👀
For the last four years, my core business has been my membership (The Lab). Which means it's all been built on @Circle.
I already believe Circle is the best community platform on the market today… and then the team shared a preview of what they’re releasing next week.
They’ve been super tight-lipped about this (I literally had to sign an NDA), and I really can’t say much of anything about it. But I CAN say it’s going to be game-changing for creators, and I’m excited. You should be too, and you can get a sneak peek by joining their launch event on June 16.
#308: Live Podcast Audit: Jeremy Enns Diagnoses What’s Holding Creator Science Back
Every few years, someone asks you the question you've been avoiding. For me, this was it: does your show actually have a premise, or does it just require people to already know and like you?
JeremyEnns has spent years analyzing what separates shows that grow from shows that stall, and he runs Podcast Marketing Academy to help hosts fix both. He has been a member of The Lab since the early days.
In this episode, we talk about:
Why podcast problems are almost always brand problems in disguise
The difference between a show that requires you to already be known vs. one that earns listeners on its own merits
What "killer concepts" are—and why a sharper premise makes episodes easier to produce, not harder
The case for featuring Lab members as guests, and why it could be the highest-converting version of Creator Science
By the end of this episode, you will have a new framework for auditing any creative project—including your own—and asking whether it's designed to grow or just to persist.
This episode has gotten a VERY positive response—I hope you enjoy it!
