I never open my inbox 📬, but I love newsletters! ❤️
This email should get you more sales.
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Hey Trendpickw,
First, a quick story.
As you're (probably) already aware, I'm in a launch season. There's a deadline (Wednesday night), and I won't be running this thing again until next year. So my rational brain is screaming at me, "Do everything you can to get the word out about this!"
Of course, the scared part of my brain says, "But you've already posted about it so much. If people want it, they'll buy it. If they don't, they don't."
But that scared part of my brain has one very dangerous assumption:
"I've already reached everyone I can."
It's simply not true!
Yesterday, the logical part of my brain won (mostly). I knew I hadn't really promoted the cohort on X yet, so I published a pretty half-assed post there.
Here's what it said:
Ten likes, one save, woof. Not great engagement.
...but that person who replied? They actually enrolled. That was a $999 post.
In fact, every time I post about the cohort, it leads to new replies and DMs, if not more sales.
Talk about your thing! Get it in front of more people!
I'd be willing to bet you aren't talking about your products as much as you should. If you make a plan to talk about them more this week, I'll bet you get more sales. There are theoretical limits and diminishing returns, but we overestimate how quickly we'll reach that point and, in my experience, almost none of us are at those thresholds.
Will I keep sending emails every day into perpetuity? No, I won't. But with a very clear window of opportunity, it made sense to publish MORE than I typically do.
Sure, I may lose a few folks. But that just comes with the territory. You wouldn't expect to swim without getting wet.
Are you interested in building a membership of your own?
For the first time ever, I'm teaching my most popular course, Build A Beloved Membership, live over four weeks. You'll learn the exact approach I've taken to building The Lab to a ~$500K/year membership.
By the Sendoff call on August 3, you've built (or fixed) the base of a membership with:
a Promise clear enough that someone knows in three sentences whether it's for them
a launch plan for your situation
a strategy for retention and renewal
You'll walk away with real, paying members. Just like Brian:
Here's what you'll get:
4 weeks live. 10 sessions taught by me (July 3 to August 3).
Kickoff call (Friday July 3) and Sendoff call (Monday August 3).
Recordings of every session.
A Circle space for homework, questions, and cohort chat.
A year of Lab Basic (member directory, questions answered, frameworks).
That last bullet is a big deal. Because after these four weeks are over, a year inside our Basic Membership (which typically costs $699/yr on its own) gives you monthly office hours with me for a year. So after the cohort, you aren't totally on your own again; you still have our community by your side.
