Why NowThis posts eight episodes to see if a show is working. Plus the restaurant with 25M views, five post formats to try, and more.

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	Forwarded this email? Subscribe here for more Thank you for subscribing to Link in Bio! You can upgrade to a paid subscription here. This newsletter is an educational resource—here’s a template to get it expensed. How to pilot a social series Why NowThis posts eight episodes to see if a show is working. Plus the restaurant that got 25M views this year, five post formats to try, and more. Rachel Karten Sep 22 ∙ Preview   READ IN APP   Good morning! I’ve been consulting with the Google Brand Studio team and last week we co-hosted a very fun dinner together. It was a meeting of creative minds from places like the NFL, Merit, David Zwirner, HBO, Good World Creative, Airbnb, CAA, and more. Writing a newsletter can be a very lonely job, so being in a room filled with so many brilliant marketing leaders was the best. The next one will be in San Francisco. If there’s someone you think should be there, shoot me a note. Photography by Tommy Ton Here’s what’s inside today’s newsletter: Why NowThis gives themselves eight episodes to pilot a social series How an NYC diner got 20M views in six months Five post formats to try this week The quote I can’t stop thinking about from Topicals’ marketing playbook webinar A resource with over 100K public domain video clips... Keep reading with a 7-day free trial Subscribe to Link in Bio to keep reading this post and get 7 days of free access to the full post archives. Start trial A subscription gets you: Weekly strategy email Quarterly trend report Link in Bio Discord invite   Like Comment Restack   © 2026 Rachel Karten 8605 Santa Monica Blvd #396479, West Hollywood, California, 90069 Unsubscribe